Italia Independant has been doing some pretty cool things lately. The frame company just launched I-LUX, a new line of sunglasses with added bling delivered by non other then Swarovski! Check them out. #italiaindépendant #swarovski #sunglasses

Enjoy some fresh Dita images just in time for fall #dita #eyewear #sunglasses #eyecarecenterofboulder

Barton Perreira has some of the most stunning imagery around, and their latest Spring / Summer 2014 campaign doesn't disappoint. The video to accompany the photography will also be released shortly, but until then enjoy the preview! #bartonperreira #sunglasses #eyewear #eyecarecenterofboulder

Wearable technology is here to stay. It means the tech needs to look better and Google Glass definitely needs a makeover. Google just announced that they will partner with Luxottica. They will put together a team to “design, develop and distribute a new breed of eyewear for Glass,” which Luxottica CEO Andrea Guerra expects to see in stores in 2015. Luxottica already owns eyewear brands such as Ray-Ban, Persol, Oakley, and manufactures eyewear for Prada, Chanel, Dolce & Gabban

The ChromaPop lens makes colors “pop” more than standard lenses thanks to breakthrough polarization technology and improves on traditional lenses in a number of ways including weight, scratch resistance and visual clarity, among others. On most lenses, the polarization comes from a film that can cause a haze after use, or even peel free. ChromaPop’s polarization is built in to the lens itself. The lenses are 10 percent lighter than polycarbonate lenses and 75 percent light

We would like to welcome Dita Eyewear to our collection. We are really excited! These frames are handmade in Japan, and some of the models take up to eight weeks to produce. Make sure you come by and try one on! #photo #dita #eyewear #sunglasses #eyecarecenterofboulder